Bask Street Boys
A full digital presence system for a Basque food brand in London — connecting brand, web, QR, social and print into one coherent experience.
01
The Challenge
Bask Street Boys had a loyal local following but a fragmented presence. The brand visuals, website, menu and social channels each told a slightly different story, making the experience feel inconsistent for new customers discovering the brand online.
02
The System
We connected every touchpoint into a single system: a refreshed brand identity, a conversion-focused website, a QR menu that links print to digital, a consistent Instagram direction, and printable in-restaurant assets — all speaking the same visual language.
03
Visual Direction
Warm, confident and rooted in Basque culture. A bold typographic system, a focused colour palette and a photographic direction built around real food, real people and the energy of the restaurant.
04
Website / Digital Journey
A clean, fast website that guides visitors from discovery to order — clear menu, simple navigation, prominent QR menu access and a booking flow that reduces friction.
05
QR & Menu System
A QR menu system that turns every table into a digital touchpoint — updatable in real time, with the same visual language as the brand, and a smooth path from scan to order.
06
Social Direction
A consistent Instagram grid with a clear content rhythm — hero food shots, behind-the-scenes moments, campaigns and stories — all tied together by a unified visual system.
07
Printed Assets
Printable menus, flyers and in-restaurant posters designed to match the digital identity, so the experience feels seamless from screen to table.
08
Result
The brand now feels clearer, more professional and easier to experience across every customer touchpoint.
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